The Superstudio Group “system” in Milan is fueled by a wide range of interests connected to creativity, art, culture, as well as hosting the most innovative international events. Author photography and fashion — reflections of contemporary life — were the original reason behind its creation and the very essence of its first venue, Superstudio 13, still active after more than forty years and continuing to stand as a fundamental hub for imagery in all its forms. 

Its studios — which have welcomed legends such as Helmut Newton, Avedon, Toscani, Bailey, Ferri, and many more — have long been frequented by the world’s most influential photographers, major creative talents, celebrated personalities, and visionary art directors, as testified by the long mural of faces at the entrance.